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The value of videos in engaging with more B2B clients and prospects

Why compelling videos are essential to engaging prospects and clients

In today’s hectic work environments, many of your B2B buyer prospects and customers don’t have the luxury of sitting down to read marketing material—even really good marketing materials. So, to capture their attention, you may need something they can passively consume that will still engage them—like a short B2B video.

B2B videos have become an essential component of any successful marketing initiative:

  • 68% of consumers say that watching an online video is their preferred way to learn about something, and 84% of clients say they are more likely to invest in a product or service after watching a video.
  • 97% of marketers say video is one of the best ways to help customers understand your product/service.
  • 68% of viewers watch videos entirely if it’s less than 60 seconds.

Want to learn more?

“The Value of Videos in Engaging with B2B Clients and Prospects” dives deeper into why your sales teams should invest in videos. Developed by the award-winning team at BayCreative, this eBook covers:

  • Why video is so important to today’s audiences
  • How you can tell the whole story of the deal/product/solution in just one minute
  • How videos drive executives down the buying path
  • How to create engaging videos
  • When it’s time to call in outside resources to craft your videos
  • And more

Download the eBook now to learn how video can supercharge your marketing efforts.

And when it’s time to incorporate videos into your marketing toolbox, BayCreative can help. We’ve produced emotionally impactful videos for some of the most valuable tech companies in the world, including Cisco, ServiceNow, Salesforce and Twitter. We can tell your story succinctly and clearly.

Download your free eBook, “The Value of Videos in Engaging with B2B Clients and Prospects” today to start producing great videos to continue getting your messages to busy buyers.